How Do I Price My Home Correctly Right off the Bat?
The market is constantly changing and pricing a home continues to be one of the biggest challenges real estate professionals face on a daily basis. It’s not uncommon for sellers to want to price their homes higher than recommended, but that may not be the correct solution to get the home sold.
Here are 3 ways to price your home right from the beginning.
1. Don’t wait for “later” and don’t leave the “negotiation” room
You’re thinking—if it doesn’t sell for this price now, I can always reduce the price at a later date. In fact, this still leaves a sour taste in the buyer’s mouth. They immediately think that something must be “wrong” with the house. Then, if they decide to make an offer, it will be a low-ball price since they believe the seller is “highly-motivated” to sell.
Don’t limit the number of potential buyers by decreasing the visibility of your listing. For example, if you’re looking to sell your home at $300,000, but increase the listing price to $325,000 to allow room for negotiation, potential buyers searching for homes at a price range of $250,000 to $300,000 won't even know that your house is available.
Pricing a home correctly from the start helps to eliminate these types of misconceptions.
2. Do some research
Take time to do some research on your local real estate market by studying past sales and statistics for homes in your area or neighborhood. Remember that these homes should be similar to your own. Additionally, take a look at current active listings. Remember that active listings should not be confused with past sales. Active listings should be seen as your competition and it’s a good idea to be aware of what your competition is doing. This will help you better understand a true market value so you can price your home accordingly.
3. Work with an Agent
Working with an experienced agent with knowledge of the local real estate market is one of the best tools you can have. Not only will they know how to price your home, but they will also be able to provide a comparative market analysis with homes that have recently sold in your area. A good real estate agent can tell you about buyer trends and what they feel is important when trying to price and sell a home.